Nintendo's First Super Bowl Ad Is For The Nintendo Switch

Posted February 03, 2017

That the Nintendo Switch will launch on March 3 with only 10 games has been one of the major points of contention among fans since Nintendo revealed the console's launch details last month.

Nintendo is about to make its Super Bowl commercial debut with a new Switch ad set to debut during this Sunday's Super Bowl LI.

Nintendo's president Tatsumi Kimishima spoke to Japanese business newspaper Nikkei, and industry watcher Dr. Serkan Toto relayed the results.

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"Our thinking in arranging the 2017 software lineup is that it is important to continue to provide new titles regularly without long gaps", Kimishima said in a recent investor briefing.

Besides giving Nintendo's Switch a competitive edge over Xbox Live Gold and PlayStation Plus, a reasonable annual subscription fee should please prospective owners of the upcoming console. Unlike previous Nintendo consoles, the Switch can be removed from its TV-connected dock and used as a portable gaming device, allowing players to seamlessly resume in-progress games while traveling. Nintendo hopes that by cramming Mario Kart 8 Deluxe, Splatoon 2, and ARMS into the first six months of the Switch's life, gamers will have no choice but to buy one.

The ad, which will run in the fourth quarter of the game, shows of the new console's versatility and its flagship "Legend of Zelda: Breath of the Wild" game. It seems that perception won't sway Nintendo to rush any other games to market on launch day, however. It had a weak launch lineup, sold very poorly overall, had absolutely awful third party support, and endured massive game droughts where there was quite literally nothing to play.