A ten-year-old boy has died after suffering serious head injuries in an "incident involving store furniture" in a Berkshire branch of Topshop.
Kaden Reddick suffered serious head injuries when a store display barrier fell on him at the Topshop store in the Oracle shopping centre on Monday afternoon, police said.
Kaden was rushed to the Royal Berkshire Hospital but was pronounced dead on arrival.
Thames Valley Police says it is still investigating the circumstances surrounding this death.
"Kaden was a very creative boy, who loved school".
"For us, the saddest part of Kaden's death is that he will never be able to fulfil his potential".
"A scene watch is in place at the Topshop store and is likely to be in place for some time".
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The store at the Oracle shopping centre in Reading was expected to be closed for several days while police and local authority health and safety officers complete their investigations.
Bunches of flowers were left against the shop's closed shutters and shoppers paused to look at the tributes.
A date for a post-mortem examination was also yet to be set.
One card, which was unsigned, read: "RIP little man".
Topshop's board and staff said they were "deeply saddened" by the "horrific" incident.
A Reading council spokeswoman said: "Our thoughts are with the family during this hard time".
It comes after a four-year-old boy was killed when an 18-stone mirror crushed him in a shop changing room at Bicester Village in Oxfordshire in June 2013.