AT&T Pulls Ads From YouTube & Other Google Sites

Posted March 25, 2017

The video was also paired with brands in Asia - Castrol lubricants in India and Cow & Gate infant formula in Hong Kong.

While YouTube revenue is not reported separately, analysts say the video site brings in billions of dollars a year and that it is among Google's top-growing businesses.

Bank of America Merrill Lynch estimates that each 1 percent loss in global revenue equals to around $200 million annually, or $16 million a month.

The controversy over ad placement, now in its second week, is expanding across the globe at a pace Alphabet's Google has struggled to match in its response.

Havas, the world's sixth-largest advertising and marketing company, pulled its British clients' ads from Google's display ad network and YouTube.

According to eMarketer Google accounts for over 40% of U.S. digital ad revenues. In this case, she said, the filters apparently failed.

AT&T explained their decision to put a pause on their ads, saying, "We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate". Schindler said the company has been conducting an "extensive review" and has enabled new controls to allow brands to more easily curate where advertising may appear.

Range Rover said in an email it was suspending its YouTube campaign in South Africa while it investigates. With YouTube's very diverse and wide selection of videos, it's nearly inevitable that these advertisements will be shown alongside some unfortunate clips sometime or another.

Google pledges to improve Android security update process
The Android parent has taken a different route when it comes to naming products in comparison with the likes of Samsung and Apple. The next major improvement in Android O noted by sources is the revamped app icon badge that will display active notifications.

You Tube was not immediately available for comment.

"We'll be hiring significant numbers of people and developing new tools powered by our latest advancements in [artificial intelligence] and machine learning to increase our capacity to review questionable content for advertising".

It's not an easy problem to fix, even for a company with the brainpower that Google has drawn upon to build a search engine that billions trust to find the information they want in a matter of seconds. In the fourth quarter of a year ago, the company generated 85 percent of its total revenue from ad that generated $22.4 billion.

The company also will establish a policy that lets advertisers escalate questions about the placement of their ads within a few hours.

Vehicle rental companyEnterprise, for example, alsostopped buyingwith YouTube, pinning its concerns to programmatic ads. We promptly remove the ads in those instances, but we know we can and must do more. As of Thursday, Johnson & Johnson and J.P, Morgan said they also stopped their YouTube advertising, according to Reuters.

And a U.K. Government spokesperson said: "It is totally unacceptable that taxpayer-funded advertising has appeared next to inappropriate internet content - and that message was conveyed very clearly to Google".

Most Google advertising revenue is bought on well-defined metrics and ROI profiles, and the ROI will remain solid as long as consumers are on the platform.

As part of that effort, Google intends to block more objectionable videos from ever being posted on YouTube - an effort that could spur complaints about censorship.

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