In a statement on the O'Reilly controversy on Tuesday, Fox said it was working to address the concerns of advertisers, noting that the companies in question had diverted their funds into other Fox News content.
Hyundai representatives said it did not want to partner with a company which didn't respect values of inclusion and diversity.
Mercedes-Benz, BMW, Hyundai and Allstate Insurance Co., major long-time advertisers from the automotive industry, have removed their advertising campaigns from the controversial Fox political show "The O'Reilly Factor".
Only time will tell how many companies end up pulling their ads and what effect it will have on the future of "The O'Reilly Factor".
Australian towns evacuated amid flooding from ex-cyclone
Police on Friday found the body of a woman who disappeared in floodwaters near Murwillumbah just south of the Queensland border. Bowen, Mackay and the Whitsunday islands, where power went down for more than 50,000 people, bore the brunt of the cyclone.
Ainsworth Pet Nutrition: The parent company of the Rachael Ray-endorsed dog food brand Nutrish, said it "removed our advertising from the program because of these recent and disturbing allegations".
Some of those past payments by Fox News to women are being investigated by federal prosecutors to see if they were structured to avoid disclosing them to investors in 21st Century Fox, as first disclosed by a lawyer to suspended Fox News host Andrea Tantaros, who is now suing Ailes and the network. "Fox News apparently doesn't get that basic concept". "Inclusivity and support for women are important Allstate values". According to research firm Kantar Media, the show collected over $178m in ad dollars in 2015 and another $118.6m in the first nine months of 2016. One of the settlements involved former Fox producer Andrea Mackis, whose 2004 allegations that O'Reilly had called her to describe his sexual fantasies was widely reported at the time.
Independent studies show he generates more than $100 million in advertising revenue per year for TV's top-rated cable news network. The Certified Financial Planner Board of Standards clarified that its advertisements are placed on multiple channels and shows by an advertising network and that they will no longer have placements on Fox News after their "spring flight" winds down.
But the scandal has not died down, and a number of individuals and organizations are now calling on Fox News to fire Bill O'Reilly. However, the scandal appeared to have little effect on ratings or advertising for the nation's most-watched cable news network. In my more than 20 years at Fox News Channel, no one has ever filed a complaint about me with the Human Resources Department, even on the anonymous hotline.
UNTUCKit: The men's clothing line said "As a company in which more than 2/3rd of our employees are women, we take sexual harassment claims very seriously". O'Reilly, in a statement posted on his website on Saturday, said he had been unfairly targeted because of his prominence.