The book came out around the time of a New York Times report that five women were paid $13 million to settle allegations O'Reilly mistreated them. But 21st Century Fox has previously said O'Reilly "denies the merits of these claims". "Such comments tell women they won't be believed", Diamond tweeted directly to Trump shortly after he defended the Fox News star.
The investigation by the Times was the latest in a line of complaints since former Fox News host Andrea Tantaros alleged in August 2016 that O'Reilly subjected her to unwelcome advances.
So far, the controversy has not negatively affected O'Reilly's ratings. There was also a spot from ubiquitous cable news advertiser Angie's List, which was co-founded by a woman, Angie Hicks.
"We place ads across a wide spectrum of venues intending to reach as many viewers/listeners/ readers as possible without taking a position on the viewpoints of the venues themselves", Reed said Wednesday. But there have been no reports of condemnation from anyone within the TV ad industry, until today. On average, his show drew 3.98 million viewers nightly for the first three months of 2017, his largest quarterly average in the show's two-decade history. "O'Reilly's brand is taking a big hit here. They will inherently be associated with that brand".
She said that advertisers that stay on the show could trigger consumers to boycott their products or services.
Fox thrives despite scandals involving O'Reilly, Ailes
However, the scandal appeared to have little effect on ratings or advertising for the nation's most-watched cable news network. Hyundai representatives said it did not want to partner with a company which didn't respect values of inclusion and diversity.
A large number of advertisers have announced their decision to suspend their ties with "The O'Reilly Factor", but the anchor's audience, it seems, has not.
"Sometimes these things are bandwagons that more and more people jump on", O'Keefe said. "The advertisers are speaking and women are speaking and I think it's going to work out - but the president shouldn't have done that".
"Awful book written by an terrible man. Buy this book if you support sexual harassment, misogyny and dishonor [ing] women".
Fox did not immediately respond to a request for comment.
Even if O'Reilly is suspended from Fox, he will be more than fine due to his popularity as an author.