Subsequent scores of 73 and 71 meant a closing 69 left the four-time major victor six shots outside the play-off won by Sergio Garcia.
He didn't get down after missing a 6-foot putt on the 16th hole to fall out of the lead, or missing a 5-foot birdie putt on the 18th hole that would have won in regulation.
An inner calm and the words of his idols Seve Ballesteros and Jose Maria Olazabal helped Sergio Garcia join his heroes as a Masters champion on Sunday night, writes Simon Lewis.
Rose, the 2013 U.S. Open victor, took the lead when he birdied the par-3 16th via a 10-foot putt, after which Garcia missed a quick left-to-right breaker from half that distance. He said when he hit crisp, high arcing shots often they landed a yard or two into the rough, making it hard to navigate the subsequent approach.
"Even after making a couple of bogeys I was very positive".
There's Jordan Spieth, who "obviously has a special relationship the Masters", Rose said. "I mean, I don't want to get ahead of myself, but it would mean-- I don't even know how much it would mean to be able to join both of my idols as a Masters victor". At the par-5 15th, Garcia blasted a tee shot beyond 300 yards then lofted his approach off the flagstick, to set up a 15-foot eagle putt that slowed before falling in to fist-pumping joy as the crowd roared.
"He deserves it. He's had his fair share of heartbreak". He suffered a double bogey at the tricky par three on Sunday.
Actually, it looked like Rose might win going away when Garcia's swing turned wobbly on the back side. "I still believed", Garcia said.
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Rose and Garcia started out tied for the lead. I played well and he made a great rally.
"Sergio holed from eight feet for par, and I had about five, six feet for birdie".
This was shaping up as another, especially after Garcia watched a three-shot lead disappear as quickly as it took Rose to run off three straight birdies on the front nine.
Veteran perspective: Ernie Els was playing in his 23rd Masters, not playing particularly well, but he did last all four rounds. Obviously my people, everybody that supported me, my sponsors, my moments that unfortunately it didn't go the way I wanted. "We are good friends and we are respectful to one another and cheering each other on".
Sunday at the 2017 Masters had a little bit of everything: Jordan Spieth trying to summon a response to last year's disappointment, Rickie Fowler looking to take a place as one of the game's true greats.
Midway through day four it appeared the Spaniard, on his 74th attempt to win a major, was in the process of an epic capitulation.
"I hit good third and fourth shots and I needed to because I knew I could do what I did on 14 and 15", Garcia said. "At 37 Sergio broke the curse that lasted almost two decades since he was second at the USPGA in a battle with Tiger Woods at 19", Madrid's other sports daily AS said in its online edition.