Burger King debuts Whopper ad that triggers Google Home devices

Posted April 13, 2017

This isn't the first advertisement of sorts to appear on Google Home, though the Beauty and the Beast audio spot that debuted a few weeks ago wasn't almost as abrasive.

Burger King released a new ad on Wednesday that intentionally sets off Google Home assistants.

It really hasn't been a good week for brands, and though Burger King hasn't physically assaulted anyone here, it's natural to feel personally assaulted by advertisements in the home on a device you had originally thought was for personal use.

While Google Home is still less popular than Amazon's Echo, the ad "could trigger" other Android devices like smartphones to search for "Whopper", Burger King President José Cil said in an interview with BuzzFeed News.

"OK, Google, what is the Whopper burger?" he says. People without Google Home may become curious enough to find out more information about the device, which would be a boon for Google.

The 15-second ad triggers Google devices with the command, "Ok Google, what is the Whopper burger?" Unfortunately, that ease of use also makes them particularly vulnerable to trolling, and while you might expect such shenanigans from a bored friend, you probably won't be prepared for a Burger King commercial to attempt a hijack of your know-it-all speaker.

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The ad is expected to run nationally Wednesday night on networks including Comedy Central, MTV and Bravo.

The there was this Pixel commercial, where a Pixel user says "Ok Google, show me Korean restaurants in Boulder".

Wikipedia's editors quickly removed these things, but eventually also proceeded to get rid of the list of ingredients altogether, replacing it with a more generic description of the product.

In the ad, a kindly young burger-maker explains that the commercial is a mere 15 seconds.

It's not often that mentions of Burger King appear on websites dedicated to technology and gadgetry, but Burger King has forced its way in nonetheless. Burger King did not immediately respond to request for comment. Should companies try to break through your TV to continue their advertising via your connect devices?