Burger King's Whopper gets negative definitions in ad stunt

Posted April 13, 2017

The 15-second clip features a purported Burger King store clerk lamenting that the short ad format simply didn't offer enough time to list all of the ingredients of the Whopper, the company's signature burger. It appears that Google Home will continue chatting even after the commercial ends. Here's the ad, and if you want to experience it fully, we suggest you turn your volume up so that Google Home - or your Pixel, for that matter - is triggered.

It said: "The Whopper is a burger, consisting of a flame-grilled patty made with 100% beef with no preservatives or fillers, topped with sliced tomatoes, onions, lettuce, pickles, ketchup, and mayonnaise, served on a sesame-seed bun".

Smart assistants like Google Home and Amazon Echo are meant to simplify our lives by controlling apps, services and information with our voice.

Burger King is launching full-fledged marketing blitz based on triggering voice-activated Google devices, in what could become a grim precedent for TV and radio ads talking directly to voice-activated gadgets like smartphones and Amazon's Echo speakers.

Google apparently didn't appreciate its device being used for advertising. For instance, you can ask Google Home to read you the news or tell you the weather forecast.

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"With the onset of consumers buying intelligent system devices and using them at home, we thought this was a good way to make a connection and go directly to guests and tell a story about our product", José Cil, president of Burger King, told The New York Times.

Burger King's stunt is in contrast to the 2001 Xbox One commercial that accidentally turned on people's consoles when the phrase was uttered by Breaking Bad star Aaron Paul. Burger King did not immediately respond to request for comment.

The page also now contains references to the controversy itself and subsequent Wikipedia editing, because the internet is a snake that perpetually eats its own tail.

The there was this Pixel commercial, where a Pixel user says "Ok Google, show me Korean restaurants in Boulder".

In March, Google Home irritated people when, unprompted, it alerted them to the opening of "Beauty and the Beast".