Google gets tough on fake news with changes to its search algorithm

Posted April 27, 2017

You will now have a pop-up pane that asks you to provide a variety of information about inappropriate content - whether it's helpful, whether you like it (not sure why they put that in), whether it's hateful, racial, offensive, vulgar, sexually explicit, harmful, dangerous, violent misleading or inaccurate.

"Fake News" is a common term now-a-days for general public.

In a bid to restrict sites from peddling fake news, Google has revamped its search engine to ensure irrelevant links are not shown at the top of the search results.

The tweaks will also allow the users to "inform Google directly if you find sensitive or unhelpful content" and Google intends "to use this feedback to help improve their algorithms". Google said the search company plans to implement algorithmic changes to the way it sorts individual pages to elevate high-authority pages and demote low-quality or factually incorrect content. While those people don't affect search results in real time, they do provide feedback on whether the changes to the algorithms are working, Gomes wrote. In its latest bid to improve its search algorithms, Google has announced new feedback tools, changes to search ranking, as well as new transparency practices.

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Google's move to fight back against "low-quality" content will also reportedly equip users with the ability to flag and report offensive auto-complete search questions. Just as editors at traditional media outlets have to curate content and separate fact from fiction, Google has to do the same on a massive scale for all the stuff published to the web.

Google's Ben Gomes, a veteran who's been wrestling with the intricacies of search since arriving as one of the earliest employees, believes it is now on the path to getting this right. Some of the new sites are even making fake news to earn views and clicks of other readers. As PC World reports, up to 15 percent of the daily searches that Google gets is new. Google and Facebook are two of the most prominent names who were called out for propagating false news stories during the U.S presidential elections. "These guidelines will begin to help our algorithms in demoting such low-quality content and help us to make additional improvements over time", Gomes said. A similar feedback form is also available for any Featured Snippets, which appear at the top of some search results.

"They simply give feedback about whether the results are good". Google has now made a decision to bring you in the loop and offer feedback about the content being surfaced algorithmically on the website.