"He is not Patanjali's brand ambassador, he is India's brand ambassador", Patanjali Ayurved's promoter Ramdev said at the sidelines of an event here.
Now operating primarily from Hardwar, Patanjali is looking to set up facilities at destinations such as Noida, Nagpur and Indore, among others, that would take his production capacity to Rs 60,000 crore in the next one year from Rs 35,000 crore now. "We will become the largest home-grown FMCG player in the next one year", said Ramdev.
The group has a yearly turnover Rs 10,561 crore, out of which Ayurveda comprises Rs 9,346 crore, Divya Pharmacy Rs 870 crore, and Patanjali Gramodyog Rs 345 crore.
With a ready-made clientele because of Baba Ramdev's vast following, Patanjali will increase competition in an already crowded food retailing space in India, said Santosh Kanekar, a Mumbai-based adviser at BeLive Corp., which consults with hedge funds.
Patanjali, said to be worth Rs 10561 crores, would provide a ready-made clientele to the restaurant, aided with Ramdev's vast fan following.
Marathon man Len is lacing up his trainers for 37th London Marathon
The IAAF recognises two marathon world records for women, one for "mixed gender" races and the other for " women only " races. The 43-year-old is also running in memory of his late wife Elizabeth, who died of terminal cancer last year.
"So far, FMCG has meant MNCs in India; we have broken that monopoly", the yoga guru told a press conference here on Thursday.
Asked if the company is looking at entering any new product category this year, Ramdev said: "This year, we will focus on our growing existing categories". He also said in a year or two, Patanjali would be the biggest brand in the country and would replace Chinese products sold in India. A jump from Rs 5000 crore revenues to Rs 10,216 crore in a year is no small feat, especially in the cut-throat FMCG sector. Patanjali claims that its shampoo has a 15 per cent market share, toothpaste 14 per cent, face wash 15 per cent, dish wash 35 per cent and honey 50 per cent.
Patanjali's oral brand Danta Kanti has recorded annual sales figures of Rs 940 crore.
Ramdev refused to be drawn into any questions on benefits the brand would gain with Modi's presence at the inauguration of a research institute run by Patanjali Ayurveda in Uttarakhand's Haridwar, saying Modi was leader of all 125 crore Indians.