Oculus Rift and Touch massively discounted to £399 in summer sale

Posted July 12, 2017

SAN FRANCISCO Oculus, the virtual reality company owned by Facebook Inc, is temporarily cutting the price of its hardware, as the industry tries to figure out why the technology for immersive games and stories has not taken off among consumers.

Starting from today until the next six weeks, Oculus Rift and Touch controller bundle is going on sale for $399.

Sony PlayStation VR now retails for $399, which matches the price Oculus is offering during its summer sale.

Oculus is offering a $399 bundle that significantly discounts what one would otherwise pay for the virtual reality headset and its Touch controllers. Naturally, the biggest danger to this deal, and any other computer related is the fact that in order to get a VR capable system, you'll have to resort to a branded system as prices of GPUs on the open market are insane due to cryptocurrency bubble. When Oculus went on sale in March 2016, Cantor Fitzgerald estimated VR could generate $7 billion in sales for Facebook by 2020, or about 10 percent of the company's estimated revenue that year.

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According to Oculus Content VP Jason Rubin, the discount will encourage people who until now have been hesitant to buy or were not considering the Oculus Rift at all due to its high price. (Ironically the Rift launched at £500 in the United Kingdom, but then went up to £550 after Brexit.) At that time, the optional Oculus Touch controllers also dropped from £190 to £100, less than four months after their release last December. Together, the two are sold as part of a bundle for around $820. Therefore if you've ever considered getting into VR gaming, you may have just found your deals.

It's the second big price drop for the VR headset, which was originally sold at an RRP of $799. That's not an ideal situation to get Oculus on the right footing.

And Facebook's purchase of Oculus in 2014 wasn't cheap either.

Rubin pointed out there are now more than 500 games in the Oculus store, with 40% requiring Touch.