Apple's sales rally may be 'short-lived'

Posted October 31, 2017

What helped Apple turn things around this year in China was the Apple iPhone 8 and Apple iPhone 8 Plus. The race to the top remains tight as Huawei, Oppo and Vivo took 19%, 18% and 17% market share respectively.

This is Apple's best performance in China in the last eight quarters, where the growth of the company has slowed considerably since the launch of the iPhone 6S in September 2015.

When Apple reports quarterly earnings later this week, there may be a surprising bright spot: China. The mix of the iPhone 8 series at launch is also higher than the corresponding mix of the iPhone 7 series at launch a year ago.

According to Canalys, Apple's story of declining smartphone shipments in China is over for now, as shipments grew 40% from 8 million in Q3 2016 to 11 million in Q3 2017. Earlier this year, the company promoted Isabel Ge Mahe to a new position as Apple's vice president and managing director of greater China, reporting directly to Cook and Chief Operating Officer Jeff Williams.

As Apple has at long last begun shipping its most recent lead gadget iPhone X, which will cost you around $1000 and it is the most costly cell phone by Apple as of recently, we can obviously witness designs of Apple to end up noticeably a $1 trillion organization. Ultimately, Apple believes China sales will return to growth.

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Excitement for the launch of the iPhone X is building in China. Though Mo feels that the iPhone X will enjoy a healthy market status, its popularity won't help Apple in the short-term.

While Apple's growth was impressive, most competing brands also saw significant growth, leaving Apple in fifth place behind Huawei, Oppo, Vivo and Xiaomi.

But Apple's rebound may be "short-lived" in the fourth quarter as competition heats up, according to analysts.

CEO Tim Cook said a year ago that China would be a key to Apple's growth going forward.