Tencent to act as exclusive Chinese publisher for PlayerUnknown's Battlegrounds

Posted November 24, 2017

Bluehole Studio plans to release its record-breaking mega-hit shooting game "PlayerUnknown's Battlegrounds" in China, in partnership with internet and game giant Tecent Holdings, the two companies said on November 22.

It's a coup for the monolithic games company, but this isn't a case of Tencent getting their name on a splash screen and raking in all that lovely money.

"PUBG is now the most popular survival shooter game and is enjoyed by users all over the world", Tencent senior vice president Steven Ma said.

There's a few bits in that update on the official PUBG site that may interest fans including a tweaking of the hit damage, a number of audio alterations, and a couple of bug fixes.

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During the course of a recent audit, we discovered instances of student interns working overtime at a supplier facility in China. The illegal overtime problems are also nothing new .

According to Reuter's translation of the Tencent statement, the eventual Chinese release of PlayerUnknown's Battlegrounds will see its content adjusted to align with "socialist core values, Chinese traditional culture, and moral rules". Now, the publisher has finally received permission to do so, but only after making some considerable changes to the game as to meet China's "socialist core values".

PUBG, a multiplayer last-man-standing survival game, has sold 20m copies since its March release. "Tencent will localize and operate the game by catering to the preferences of Chinese gamers".

"We will do our best to present a great game for Chinese users in close cooperation with Tencent", he said.

NetEase added red banners to Wilderness, a mobile survivor game, bearing slogans such as "safeguard national security, safeguard world peace".