The new AR features makes Facebook Messenger far more playful as users will be able to make use of these objects in AR and use them to communicate with others.
In conjunction with the expanded availability for developers, World Effects will also be enabled inside the Facebook AR Studio. Unlike your run of the mill stickers and emojis, these stick to the real-world object you put them on, not to the camera.
Facebook today announced a new suite of augmented reality tools for Messenger the company is calling "world effects", which basically let users drop real-time 3D objects into photos or videos within the camera frame.
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AR Studio allows developers to build AR experiences for the Facebook Camera, and these AR apps will be available on Facebook and Messenger. You can use the heart, arrow, robot, unicorn, and even world bubbles like "love", "bae", "heart", and "miss you".
AR Studio is claimed to be a platform that "empowers creators to connect art with data to bring augmented reality into everyday life through the Facebook camera". "Pick an effect and then tap to add it to your image".
Moreover, you can add a 3D heart floating over someone's head and then try panning your phone's camera from side to side. First announced at the Facebook F8 conference in April, the platform was beta-tested with around 2,000 brands, publishers and artists prior to its public launch, with Facebook claiming that it is now putting "the power of augmented reality in the hands of all creators". The goal now is to create the most compelling use case for AR - which right now looks like messaging - and use that to draw in and retain users over time. Last month, Facebook enhanced photo-sharing capabilities of its Messenger app. World Effects is similar to what we have seen in Snapchat's World Lenses.