Backed by $1.5m from the Australian Government's $50 million Export and Regional Wine Support Package, the start of the campaign was signalled with a spoof trailer for a fictional sequel to the popular 1980s comedy Crocodile Dundee (so believable it caused some fans to believe a sequel really was in the pipeline), and features actors including Margot Robbie, Chris Hemsworth and Danny McBride.
It is the biggest campaign Tourism Australia has run in the US since Hogan's "Come and Say G'Day" campaign in 1984. "But listen, you're the best Crocodile Dundee since Crocodile Dundee", Hemsworth assures him.
"I love this pitch with the sort of reversals of the roles and it makes it a bit fresher and unique", he said of the advertising campaign in which Hemsworth's Wally Junior acts as tour guide for Dundee's American-born son Bryan (Danny McBride).
Australia's tourism body has revealed marketing for what many thought was a real Crocodile Dundee sequel has, in fact, been a tourism campaign all along, airing the final piece of the puzzle at the US Super Bowl.
Speaking on Seven's Sunrise on Tuesday, the Thor star said he wouldn't be interested in trying to revive the most successful film franchise ever to come out of Australia. The new $27 million United States dollars campaign is aimed at supercharging interest, bookings, and spending by American travelers, with the goal of making Australia the most desired destination to visit among U.S. travelers by 2020.
Unlike most Super Bowl ads, today's commercial is just the beginning of Tourism Australia's 2018 marketing push.
Several of the stars involved in the film, including Russel Crowe, retweeted the petition, while others such as Hemsworth and McBride tweeted links to Tourism Australia and "cheap" flights to Australia, through Qantas and American Airlines.
Hollywood producer and director Judd Apatow is up for making the Dundee reboot
"Despite rating highly in terms of aspiration and intention, we still have more work to do when it comes to converting American interest in Australia into actual visits".
"The Australian wine sector has enjoyed significant growth in recent years and the $50m Package aims to build on this, with a more than eight-fold increase in investment in marketing campaigns in the United States of America and China, ' Ruston said".
Speaking on Nova FM, Hemsworth admitted that the people making the ads weren't immune to the appeal of taking the notion further.
Philadelphia's Nick Foles led his team to the Super Bowl title - with more than 100 million people watching in the United States alone.
Tourism Australia's global media services agency, UM handled media duties on the project.
"It's awesome to have Australia's stars come together for their country and support this campaign".
Two dead, 70 injured in SC train collision
An emergency official earlier told reporters the injuries ranged in severity from small scratches to broken bones. The crash occurred shortly after a stop in Columbia, according to the state Office of Regulatory Staff.