What happened? Super Bowl broadcast goes to black during second quarter break

Posted February 08, 2018

Super Bowl LII delivered an intense face-off between the Philadelphia Eagles and New England Patriots, Justin Timberlake at halftime, and David Harbour in multiple ads throughout the night.

Overnight TV ratings are not the final number. The No. 1 spot is held by Super Bowl XLIX in 2015, in which the Patriots defeated the Seahawks and which was the last time NBC televised the game.

Super Bowl LII was a non-stop offensive juggernaut that snapped no fewer than 17 all-time Big Game records-including most combined total yards of offense (1,151) and fewest punts (one, care of Eagles' hoofer Donnie Jones)-and yet somehow the endlessly entertaining contest put up the lowest ratings since 2009.

Typically, the victor of the Super Bowl kicks off the following season at home against either a rival or an opponent they met during the previous season's playoff run.

New England won last year's Super Bowl in a thrilling overtime victory over the Atlanta Falcons, drawing 111.3 million viewers on Twenty-First Century Fox Inc's Fox broadcast network. For many Americans, the Super Bowl is much bigger than an National Football League championship game.

The game, which saw the Eagles bring home their first Super Bowl trophy, brought in an overnight rating of 47.4 rating for NBC.

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The game will also feature another "intense and original game mode" that will apprently "bring a fierce new twist to the genre". In order to get the win, players will need to worry about a lot more than other survivors out in the field.

It peaked in the fourth quarter between 10 and 10:15, with a 52.2 overnight rating.

The Super Bowl itself was seen by 103.4 million people, down 7 percent from the 2017 game.

With the help of the game, NBC averaged 23.1 million viewers in prime time. Obviously, the best part of Super Bowl Sunday are the commercials.

Back to Super Bowl LII: In coming in at No. 10, it follows eight Super Bowls and the "M*A*S*H" finale on CBS in 1983 with 106 million.

It wasn't your imagination-the screen went black during the Super Bowl. Only 6.4 percent of Super Bowl ads in the the past 10 years made a corporate social responsibility appeal, according to research from Charles Taylor, a marketing professor at Villanova School of Business.