Online Petition Calls For a Rollback on Snapchat's Latest Update

Posted February 16, 2018

In a statement, a Snapchat spokesman told United States media that "updates as big as this one can take a little getting used to, but we hope the community will enjoy it once they settle in".

Many users suspected that the issues had to do with the new update that hasn't exactly been received well among avid users.

The changes made by Snapchat had been meant to separate chats with friends from interactions from branded content that includes that of celebrities and influencers. Now, there's a designated page for publishers and famous people, and a separate page for friends.

Spiegel went on to describe complaints from users who felt they had lost the feeling of intimacy that they experienced when watching Snapchat stories from celebrities like Kim Kardarsian.

The petition was created by Nic Rumsey and he believes "Many "new features" are useless or defeat the original purposes Snapchat has had for the past years".

But now Snapchat is facing criticism that the app reorganization makes it harder to navigate. "Nothing feels the same". The biggest hurdle, he said, is getting Snapchat users on board.

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The move was part of a deliberate strategy to set Snapchat apart from rivals like Twitter and Facebook's Instagram.

Snapchat has become friendlier to content creators with the addition of audience analytics tool, an initiative seen to drive further growth.

A petition asking Snapchat to roll back it s latest update has garnered over one million signatories.

"Even some of the complaints we're seeing reinforce the philosophy", Spiegel said Thursday.

According to Business Insider, "158 million people are using Snapchat every day", and the average person opens the app 18 times a day.

In addition, the upgraded Snapchat now includes engagement stats such as the actual figures on unique viewers and the average time spent while on the social media site. It does not disclose its total user base.

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