Walmart is now in the meal kit business rocking rivals

Posted March 06, 2018

While companies like Blue April and Amazon have their own meal kits, Walmart doesn't want to just sit around and sell third-party meal kits.

Blue Apron opened a bit lower than Friday's close of $2.74 a share.

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The push comes as traditional grocers and big-box retailers are moving more aggressively into the meal kit industry, in hopes of reaching customers at touchpoints even beyond their store walls. What separates Walmart from the group is that it would not require a subscription. Amazon rolled out its own branded meal kits past year, and has introduced them in its Amazon Go store in Seattle.

Walmart's kits will cost between $8 and $15, and range from one-step and-you're-done offerings like post roast to more flexible options that are pre-portioned kits like steak Dijon. "We're here to help", Tyler Lehr, senior vice president and general merchandise manager, Deli Services, Walmart U.S. said in a statement on Monday. Last month, the e-commerce giant announced plans to start delivering groceries from Whole Foods through its two-hour Prime Now membership service. The meals will also be available at Walmart's online grocery pickup. The company will also introduce United States dollars 15 meal-kit options in store, a product that was previously available exclusively online.