Things We Hope To See At Apple's Chicago Event March 27, 2018

Posted March 23, 2018

If Apple plans to do something interesting like offer the next-generation iPhone X at $899, or even $849, for the baseline model, then a $150 premium for the iPhone X Plus would price it around where the current iPhone X is. This could ultimately result in a slightly cheaper iPhone X successor this year. A new report making rounds on the web now suggests that the 5.8-inch model could possibly be the cheapest iPhone model to launch this year, despite the OLED display. The 6.1-inch iPhone will apparently retain most elements of the iPhone X design, but use an LCD display and lack some features like 3D Touch.

If Apple wants to offer customers a tangible reason to upgrade to new iPhones - something that's proving increasingly hard these days, considering the surprisingly poor performance of the iPhone X in the market - then something like a faster refresh rate could do the trick. KGI Analyst, Ming-Chi Kuo has said that Apple could launch up to three new iPhone models this year.

"...the new device's MBOM will be more than 10 percent lower than that for iPhone X. He added that the MBOM of the iPhone X was more than US$400 in 2017".

According to a report from Taiwanese publication DigiTimes, Apple could launch a 5.85-inch OLED iPhone that would be cheaper to manufacture than the original iPhone X. The report has also revealed that Apple has managed to bring down the manufacturing costs of the device to a much lower level.

Packers play Bears perfectly in game of tag with CB Kyle Fuller
The Packers now have to go searching for a different cornerback, while the Bears can celebrate a sensible contract for Fuller. At a minimum, the Bears should give Abe Froman a call and send a gift basket full of pork products to Green Bay.

Citing cost concerns, Apple initially expected the 5.85-inch model to use an LCD, than the more expensive OLED. "However, the project was shut mid-February and maybe eventually terminated".

Here are three ways that Apple could improve upon the iPhone X's display.

Apple is designing and producing its own MicroLED screens for its devices as part of a test project, sources told Bloomberg. While this could have led to price increments, the report claims that Apple has already reached an agreement with Samsung Display "with satisfactory terms".

The large iPhone is said to have an iPhone X display in a body the size of an iPhone 8 Plus. We could see Apple displays used in the Apple Watch, iPhone, iPad, and maybe even MacBooks in the future, but there's one big problem: MicroLED is extremely hard to manufacture. We could very well see a new Apple Pencil with expanded compatibility for lower-end iPads. That may not seem like a lot, but when you multiply it over the millions of phones that Apple will likely ship in this upcoming fall season, the iPhone 11 cost savings will be significant. On top of this, rumors indicate that a new pencil support feature is also in the works to go along with the new iPad Pro 3.

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