AG: Nearly 3M Pennsylvanians impacted by Facebook privacy breach

Posted May 04, 2018

The London firm blamed "unfairly negative media coverage" and said it has been "vilified" for actions it says are both legal and widely accepted as part of online advertising.

Per the Companies House filing, the staff includes Rebekah Mercer, the conservative donor, and daughter of billionaire hedge fund manager Robert Mercer who listed her correspondence address as the NY office space of Cambridge Analytica.

Regulators will pursue an investigation into Cambridge Analytica despite the data firm announcing its collapse.

The government had issued notices to both Facebook and Cambridge Analytica, confronting them with questions on data breach issue. These individuals include Cambridge Analytica's former acting CEO Alexander Tayler (pictured), who became a director of Emerdata in March, and Julian Wheatland, who is an Emerdata director while also serving as a director in the SCL network.

Cambridge Analytica also hired an outside lawyer to investigate the allegations.

"The siege of media coverage has driven away virtually all of the Company's customers and suppliers", the statement said. "Despite the company's precarious financial condition, Cambridge Analytica intends to fully meet its obligations to its employees, including with respect to notice periods, severance terms, and redundancy entitlements".

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The office said that Facebook provided the estimate of affected residents - 2,960,311 people - in response to a bipartisan letter filed by 41 state attorneys general, including Pennsylvania's Josh Shapiro and New Jersey's Gurbir S. Grewal.

"Facebook's making these changes not because we're trying to be hard or add more friction or be disruptive to the building process but truly to ensure that people trust the products that we're building", Archibong said. Facebook and its CEO Mark Zuckerberg himself have been under rigorous investigation themselves, facing questions from USA senators.

Ahead of the USA presidential election in 2016, Cambridge Analytica used its Facebook data to build psychological profiles on a large portion of the electorate.

Cambridge Analytica sought information on Facebook to build psychological profiles on a large portion of the US electorate. Facebook's policies allowed developers to access the personal data of "friends" of people who used certain applications - without the knowledge or consent of the users.

Cambridge Analytica was created around 2013 initially with a focus on USA elections, with $15 million in backing from billionaire Republican donor Robert Mercer and a name chosen by future Trump White House adviser Steve Bannon, the New York Times reported.

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