Facebook: the brand new dating app you didn't know you didn't want

Posted May 06, 2018

Shares of both Match Group Inc and InterActiveCorp, owners of Tinder, slid on news of Facebook's foray into dating since the announcement earlier last week, and have stayed down.

Facebook CEO Mark Zuckerberg announced two days ago, while giving a speech at a developer conference, that the company is getting ready to release Facebook Dating.

But some privacy experts are not convinced that the new dating feature is a good idea, according to SFGate. Many existing apps, in fact, are already linked to the social media behemoth: users are required to log into their Facebook accounts in order to verify their identities and generate dating profiles.

To be fair to Facebook, they are in a prime position to try a dating service. People can also build their own dating profile, which their friends will not be able to see. Afterall, Facebook's own history of violating data privacy, coupled with this dating platform's inherent nature, could turn this application into the ideal tool for Facebook, or a third party to snoop on us at our most vulnerable.

"I thought Watch Party was a creepy name for a Facebook dating service, but at least it's honest", said Derek Platz, a regular Facebook user who'd confused the company's new messaging feature with the new dating service.

"And if we are committed to building meaningful relationships, then this is perhaps the most meaningful of all". The company is still likely right to be unconcerned about Facebook's dating push, data compiled by market intelligence firm SimilarWeb suggests.

During his keynote, the social network boss also attempted to strike an optimistic tone with the developers in the audience, telling attendees the site was committed to design technology to "help bring people closer together".

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"Your Facebook won't be as good while it relearns your preferences", Zuckerberg said.

This feature will match people with people that they are not friends with.

Apart from the unveiling of dating service, Facebook has announced new features such as cross-platform stories sharing and a clear history tool on the very first day of F8 2018.

After all the Facebook capital-D Drama that's been the centre of focus lately (you know: Russian meddling, selling user data, etc.), Mark Zuckerberg and the folks at Facebook really want to ease your minds and get you thinking more positively about the platform. The company is understood to have been planning to launch a dating service within its social network months before the Cambridge Analytica ordeal came to light.

Before introducing dating, Facebook created Marketplace, where people can browse items for sale nearby, in a bid to compete with Craigslist and eBay. Shares of Match Group - the parent company of dating platforms like Tinder, Match.com and OKCupid - plunged as much as 19% on Tuesday afternoon following the news. "It mirrors the way people actually date, which is usually at events and institutions that they're connected to", Chris Cox, chief product officer for Facebook, later expanded after Zuckerberg's reveal.

The goal of the new dating app is clearly defined.

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