Snapchat is rolling back some of its radical redesign changes

Posted May 12, 2018

Most notably, Snapchat's value fell by $1.3 billion after reality TV star Kylie Jenner Tweeted about her disapproval of the app, saying "Sooo does anyone else not open Snapchat anymore?". Snapchat recently confirmed a test that brings Stories from friends into the Discover tab, creating less of (but not completely bridging) the separation between brands and friends.

Late previous year, Snap Inc. announced a major redesign for its Snapchat app, merging Stories and direct interactions with friends into one page, and public content from creators and businesses in another.

For now, the latest update is only rolling out to iOS users, with no word on when it will reach those on Android. The change is somewhat similar to Snap's earlier design that mixed all the Stories in one place.

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In an attempt to diversify its business, Snap has also moved into hardware for the first time, launching the video-enabled Spectacles sunglasses that could record short clips to then be shared via Snapchat. The company initially responded in February by acknowledging that the new design provided discomfort for many. Furthermore, Stories from friends have returned to the right-hand side of the app and there's now a separate Subscriptions feed for following popular publishers and creators.

Just yesterday, data from YouGov revealed user sentiment of the Snapchat app had slumped 73pc in the wake of the redesign. Friends stories are listed at the top with subscriptions below with a "for you" explore page at the bottom showing celebrities and news outlets the app think a user would enjoy. As Recode speculates, the move could be because, with separate locations for Stories, fewer users are watching Stories, or perhaps brands are getting fewer views with the separation. The redesign's redesign is rolling out to iOS users now.

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