YouTube announces details of its new streaming service

Posted May 18, 2018

YouTube is rolling out a new service "YouTube Music" on 22 May to seperate the music and film components on the Google-owned video-sharing platform. You'll have access to ad-free listening and tons of playlists and remixes, plus music videos, which is arguably what YouTube is best for.

YouTube Music will be available to use for free, but this will have ads that will play every few songs.

Product manager for YouTube Music Elias Roman told Music Ally: "More than 1bn music fans come to YouTube each month to be part of music culture and discover new music".

The revamped service offers the same functionality as its existing music service and adds more features like personalised playlists based on your YouTube history and other usage patterns.

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In addition to YouTube Music, Google has announced the arrival of YouTube Premium, which is coming to replace the service previously known as YouTube Red. With that said, current YouTube Red members and any new users who sign up before May 22 will be allowed to keep the current $10 rate when the switch happens. The Premium service will be available for $9.99 a month if you want only YouTube Music and $11.99 if you want both video and music content.

YouTube Music is a premium music streaming service that does away with all of YouTube's major annoyances: It offers an ad-free experience, background listening and downloads. Google is also taking this opportunity to rebrand YouTube Red.

Revenue from music streaming services overtook sales of CDs and digital downloads for the first time a year ago, according to the International Federation of the Phonographic Industry.

Google hopes the new service will be able to compete more effectively than Google Play Music did in a saturated market. Canada and 13 European countries will receive the service at an undisclosed date. The service will launch in the US, Australia, New Zealand, Mexico and South Korea.

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