Burgers behind IHOP name change

Posted June 12, 2018

In a tweet on Monday, the chain revealed that the "b" in the previously announced name change stands for "burgers".

IHOP channeled Sesame Street on Monday as it ended speculation about its social media campaign about changing its name from IHOP to IHOb.

Everyone's default theory was that the "B" didn't stand for a particular dish at all, but instead to "Breakfast".

As the Inquisitr reported last week, IHOP announced that they would be making a huge change, renaming the iconic restaurant chain to IHOb, with a lower case "b". "B-hold! #IHOb", the company said in its tweet.

Now IHOP wants to serve burgers good enough that people might actually think about coming in for more than just pancakes, at any time of the day.

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IHOP has more than 1,700 locations in the USA but fewer than 20 in Canada.

"We're always going to have pancakes on the menu". IHOP's same-restaurant sales - or sales at locations open at least a year - declined 1.9 percent in its most recent fiscal year.

Will the new (and temporary) name change boost IHOP, er, IHOb's bottom line?

But, of course, other restaurant chains had some thoughts to share on the whole "IHOb" announcement.

IHOb's revamped menu features seven different specialty steakburgers: The Jalepeno Kick, Cowboy BBQ, Classic with Bacon, Mega Monster, Mushroom & Swiss, Big Brunch and The Classic.

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