Serbia are the lowest ranked team in Group E but come into this game in pole position after their 1-0 win over Costa Rica, while the Swiss earned a creditable 1-1 draw with joint-favourites Brazil in their opening game.
With their group destiny in their hands, Switzerland will wrap up group play against already-eliminated Costa Rica in Nizhny Novgorod on Wednesday, while Serbia will face Brazil in Moscow that same day.
Serbia had chances to score more before halftime. "They have qualities throughout the squad, excellent individuals. I did it, and we don't have to speak about this".
Serbia boast a host of current and former Premier League talent, including Matic, Kolarov and Newcastle forward Aleksandar Mitrovic.
But their rising star is Lazio's Sergej Milinkovic-Savic, a rangy attacking midfielder who has drawn comparisons with Serbian great Dejan Stankovic.
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They had sued over a lower court's denial of a preliminary injunction against the district boundary drawn by Democrats in 2011. Split-ticket voting often occurs in Wisconsin, undermining the Democrats' underlying argument .
Aleksandar Mitrovic had given Serbia a dream start when he rose and headed a floating Dusan Tadic cross firmly past Switzerland goalkeeper Yann Sommer five minutes into the game.
"I don't have any comments", Serbia coach Mladen Krstajic said.
Former coach Slavoljub Muslin, who led the team to qualification for Russian Federation, reportedly paid with his job for failing to select Milinkovic-Savic.
It was an assignment that was every bit as tough as Serbia expected. His brother plays for Albania's national team.
Meanwhile, Shaqiri was born in Kosovo when it was part of the former Yugoslavia and emigrated to Switzerland with his family.
Such displays have angered some Serbian fans, who often wear T-shirts bearing the map of Kosovo with the Serbian flag on it.