Both Amazon, Target bask in biggest sale days of year thus far

Posted July 19, 2018

Members are enjoying deep discounts on home security products like Amazon Cloud Cam, Ring and Blink-in fact, the Ring Video Doorbell Pro has already sold out, selling over 4 times as many as last year's Prime Day deal.

Some of the event's most popular items were in the toy, beauty, and PC hardware categories, with clothing and kitchen devices trailing closely behind.

Outside of Amazon-branded products, the Instant Pot, 23 and Me DNA test and the LifeStraw water filter were the best-selling items in the United States, while the Bosch cordless drill, Philips Hue light strip and Finish dishwasher tablets were purchased the most in the UK.

While Amazon doesn't disclose sales figures for Prime Day, Deborah Weinswig, CEO of Coresight Research, had estimated before it began that it will generate $3.4 billion in sales worldwide, up from an estimated $2.4 billion past year. This year Prime Day begins at 12pm PT (3pm ET) on Monday, July 16. Net sentiment remained high on Prime Day overall, however, with a dip in the middle. It recently announced that the cost of Prime membership would go up, and the shopping day is a way to prove the value. "The best deals on Amazon during Prime Day are going to be private label products", he said. If your Prime Day funds are running low, there are still some great deals you can grab for $10 or less.

Shoppers in the USA and elsewhere in the world are struggling to access e-commerce giant Amazon's website as one of its biggest annual sales, Prime Day, got underway.

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For many small-business owners and entrepreneurs, Amazon has become one of their most valuable sales channels.

In addition to registering record Prime Day sales, Amazon said it added more Prime members on Monday than in any other day in its history.

Shoppers gobbled up Amazon's own devices, like the Fire TV Stick, which was the top-selling item across the site globally. Many brands decided it's smarter to offer steep discounts and pay Amazon for advertising to win sales on the site than to sit out an event estimated to generate $3.4 billion in spending.

Amazon's hyped up Prime Day shopping extravaganza started out with a whimper. Rufus played an integral part of the team, such that in 1998 and 1999, employees held up the canine and used his paw to click the mouse, officially launching some of the earliest Amazon.com pages online.

To start with, the company's many third-party sellers managed to rake in "far" over $1 billion in sales during the event.

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