As expected, the main reason why Fortnite won't be distributed via the Play Store is financial. Their plan appears to be launching exclusively with the Galaxy Note 9, for starters. Google uses the industry standard 30% cut, and on a game that will make tens of millions of dollars (at least) on Android alone, it's certainly tempting to go around the middleman. Fortnite for iOS is available through the App Store, but that's because Epic doesn't have any other distribution channels on Apple's locked-down platform.
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Most Android devices have a setting that disallow them downloading and loading apps outside the Google Play app store. This means that Epic would have released Fortnite the same way on iOS, if only Apple didn't require apps to be vetted before they made it out to the public. The firm is yet to announce a release date for Fortnite on Android, but it should be just around the corner. When it does hit Android, EPIC wants to make sure that all of those profits make their way back to the company without passing through Google's pocket first.
"The 30 percent store tax is a high cost in a world where game developers' 70 percent must cover all the cost of developing, operating, and supporting their games", Sweeney told The Verge. Sweeney also said that Epic doesn't want to pay the 30 percent cut of its sales that it would have to give Google if Fortnite were in the Play Store. The game dominates social media on YouTube and Twitch, and it's so popular with teenagers and school-age children that the iOS version caused a brief panic among teachers and parents when it bowed earlier this year, a la Pokemon Go. "But on open platforms, 30 percent is disproportionate to the cost of the services these stores perform, such as payment processing, download bandwidth, and customer service". Given the success of the PC and console version of the game, it was only a matter of time before it made its way to mobile platforms. The game will be available on a multitude of Android devices which will be able to run the game without any performance or stability issues. Samsung may also decide to distribute it through the Galaxy Apps store. Sweeney doesn't seem to anxious about this, saying that "Gamers have proven able to adopt safe software practices, and gaming has thrived on the open PC platform through many sources".